Here's How We Helped Zotic New York Scale Their Email Revenue by 168% in 90 Days

Zotic New York, an urban jewelry brand specializing in affordable luxury for young African American men, needed to revolutionize their email marketing to effectively communicate across their diverse price points while driving exponential revenue growth.

BEFORE WORKING WITH US

• Monthly Email revenue: $216,585

• Campaign revenue: $60,395

• Flow dependence: 72.11%

• Zero SMS revenue

• Limited campaign strategy

• Poor price-point segmentation

THE MAIN CHALLENGES THAT NEEDED TO BE OVERCOME TO SCALE INCLUDED

• Underperforming campaign strategy

• Mixed messaging across price tiers

• Fear of increased sending frequency

• Inconsistent brand voice

• Untapped SMS potential

WHAT THEY NEEDED TO SCALE:

• Price-tier specific campaigns

• Enhanced brand storytelling

• Improved deliverability

• SMS revenue stream

• Advanced segmentation strategy

AFTER WORKING WITH US

• Total Email Revenue: Increased to $581,887 per month

• Campaign Revenue: Grew to $244,824 (42.07% of total)

• Flow Revenue: Optimized to $337,063

• SMS Revenue: Generating an additional $4,654 monthly

• Campaign Frequency: Successfully executing 18-20 campaigns monthly

• Plain Text Performance: Individual campaigns generating over $15,000

OUR TEAM IMPLEMENTED A COMPREHENSIVE STRATEGY, FOCUSING ON

• Price-point specific messaging

• Street-style copy with sophistication

• Strategic promotional calendar

• Enhanced segmentation

• Multi-channel approach

• Advanced flow optimization

KEY STRATEGIES:

• Developed tier-specific messaging

• Created targeted flow sequences

• Implemented sophisticated promotional strategies

• Enhanced customer journey mapping

• Optimized send times and frequencies

• Balanced affordability with premium positioning

• Established SMS as additional revenue channel