Here's How We Helped Masion Increase Their Email Revenue by 89% in 90 Days

Masion, a direct-to-consumer luxury brand specializing in minimal jewelry and classic menswear, needed to elevate their email marketing to match their sophisticated brand identity while driving significant revenue growth.

BEFORE WORKING WITH US

• Monthly Email revenue: ~$55,290

• Campaign revenue: $9,155

• Heavy flow dependence: 83.44%

• Minimal campaign engagement

• Poor deliverability metrics

• Inconsistent brand messaging

THE MAIN CHALLENGES THAT NEEDED TO BE OVERCOME TO SCALE INCLUDED

• Limited campaign strategy and execution

• Disconnect between brand positioning and email content

• Fear of increased sending frequency

• Lack of compelling narrative in campaigns

• Poor balance of promotion vs. branding

WHAT THEY NEEDED TO SCALE:

• Sophisticated campaign calendar

• Premium content strategy

• Improved deliverability

• Strategic promotional approach

• Enhanced storytelling framework

AFTER WORKING WITH US

• Total Email Revenue: Increased to $100,714+ per month

• Campaign Revenue: Grew to $54,466 (54.08% of total)

• Deliverability Improvements: Bounce rate down 64.6%, spam complaints down 13.3%

• List Health: Unsubscribe rate decreased by 23.8%

• Campaign Frequency: Successfully executing 18-20 campaigns monthly

• Additional SMS Revenue: $5,000-$10,000 monthly

OUR TEAM IMPLEMENTED A COMPREHENSIVE STRATEGY, FOCUSING ON

• Sophisticated storytelling aligned with luxury positioning

• Social proof and aspirational messaging

• Strategic urgency through exclusivity

• Enhanced brand narrative

• Balanced promotional calendar

• Premium visual presentation

KEY STRATEGIES:

• Developed luxury-focused campaign frameworks

• Implemented sophisticated storytelling techniques

• Created exclusivity-driven promotional strategies

• Enhanced customer segmentation

• Optimized sending frequency and timing

• Balanced brand building with revenue generation

• Integrated SMS as additional revenue channel