OUR TRANSFORMATIONS

OUR TRANSFORMATIONS

OUR TRANSFORMATIONS

Here's How We Helped Lucshy Transform Their Email Marketing in Just 30 Days

Mar 15, 2022

Teal Flower
Teal Flower
Teal Flower

Lucshy, a premium women's travel bag brand bridging the gap between mass-market and luxury segments, needed to completely reimagine their email marketing to match their sophisticated product offering and unique market position.

BEFORE WORKING WITH US

  • Monthly Email revenue: $3,242

  • Campaign revenue: $2,760

  • Flow revenue: $482

  • Zero SMS revenue

  • Poor email attribution: 0.66%

  • Minimal campaign engagement

THE MAIN CHALLENGES THAT NEEDED TO BE OVERCOME TO SCALE INCLUDED

  • Non-existent email strategy

  • Missing revenue opportunities

  • No promotional framework

  • Weak flow performance

  • Absence of SMS marketing

WHAT THEY NEEDED TO SCALE:

  • Comprehensive email strategy

  • Value-based storytelling

  • Strategic promotional calendar

  • Enhanced flow architecture

  • SMS revenue channel

AFTER WORKING WITH US

  • Total Email Revenue: Increased to $133,482 per month

  • Campaign Revenue: Grew to $17,184

  • Flow Revenue: Scaled to $116,297

  • SMS Revenue: Generated $27,520

  • Email Attribution: Improved to 38.79%

OUR TEAM IMPLEMENTED A COMPREHENSIVE STRATEGY, FOCUSING ON

  • Women-centric storytelling

  • Practical luxury positioning

  • Seasonal promotional calendar

  • Enhanced customer journeys

  • Multi-channel approach

  • Advanced flow optimization

KEY STRATEGIES:

  • Developed thematic campaign frameworks

  • Created sophisticated customer journeys

  • Implemented seasonal promotional strategies

  • Enhanced customer segmentation

  • Optimized flow architecture

  • Balanced brand building with revenue generation

  • Established SMS as key revenue channel

Lucshy, a premium women's travel bag brand bridging the gap between mass-market and luxury segments, needed to completely reimagine their email marketing to match their sophisticated product offering and unique market position.

BEFORE WORKING WITH US

  • Monthly Email revenue: $3,242

  • Campaign revenue: $2,760

  • Flow revenue: $482

  • Zero SMS revenue

  • Poor email attribution: 0.66%

  • Minimal campaign engagement

THE MAIN CHALLENGES THAT NEEDED TO BE OVERCOME TO SCALE INCLUDED

  • Non-existent email strategy

  • Missing revenue opportunities

  • No promotional framework

  • Weak flow performance

  • Absence of SMS marketing

WHAT THEY NEEDED TO SCALE:

  • Comprehensive email strategy

  • Value-based storytelling

  • Strategic promotional calendar

  • Enhanced flow architecture

  • SMS revenue channel

AFTER WORKING WITH US

  • Total Email Revenue: Increased to $133,482 per month

  • Campaign Revenue: Grew to $17,184

  • Flow Revenue: Scaled to $116,297

  • SMS Revenue: Generated $27,520

  • Email Attribution: Improved to 38.79%

OUR TEAM IMPLEMENTED A COMPREHENSIVE STRATEGY, FOCUSING ON

  • Women-centric storytelling

  • Practical luxury positioning

  • Seasonal promotional calendar

  • Enhanced customer journeys

  • Multi-channel approach

  • Advanced flow optimization

KEY STRATEGIES:

  • Developed thematic campaign frameworks

  • Created sophisticated customer journeys

  • Implemented seasonal promotional strategies

  • Enhanced customer segmentation

  • Optimized flow architecture

  • Balanced brand building with revenue generation

  • Established SMS as key revenue channel