OUR TRANSFORMATIONS
Here's How We Helped Lucshy Transform Their Email Marketing in Just 30 Days
Mar 15, 2022
Lucshy, a premium women's travel bag brand bridging the gap between mass-market and luxury segments, needed to completely reimagine their email marketing to match their sophisticated product offering and unique market position.
BEFORE WORKING WITH US
Monthly Email revenue: $3,242
Campaign revenue: $2,760
Flow revenue: $482
Zero SMS revenue
Poor email attribution: 0.66%
Minimal campaign engagement
THE MAIN CHALLENGES THAT NEEDED TO BE OVERCOME TO SCALE INCLUDED
Non-existent email strategy
Missing revenue opportunities
No promotional framework
Weak flow performance
Absence of SMS marketing
WHAT THEY NEEDED TO SCALE:
Comprehensive email strategy
Value-based storytelling
Strategic promotional calendar
Enhanced flow architecture
SMS revenue channel
AFTER WORKING WITH US
Total Email Revenue: Increased to $133,482 per month
Campaign Revenue: Grew to $17,184
Flow Revenue: Scaled to $116,297
SMS Revenue: Generated $27,520
Email Attribution: Improved to 38.79%
OUR TEAM IMPLEMENTED A COMPREHENSIVE STRATEGY, FOCUSING ON
Women-centric storytelling
Practical luxury positioning
Seasonal promotional calendar
Enhanced customer journeys
Multi-channel approach
Advanced flow optimization
KEY STRATEGIES:
Developed thematic campaign frameworks
Created sophisticated customer journeys
Implemented seasonal promotional strategies
Enhanced customer segmentation
Optimized flow architecture
Balanced brand building with revenue generation
Established SMS as key revenue channel
