OUR TRANSFORMATIONS
OUR TRANSFORMATIONS
OUR TRANSFORMATIONS
Here's How We Helped The Cold Blanket Increase Their Campaign Revenue From $0 To $777K/M In 44 DAYS
Jul 18, 2025
Starting Point: The Cold Blanket had zero email marketing infrastructure.
Physical products like blankets are notoriously difficult to sell through email - most brands struggle because tactile products need to be "felt" to be believed.
The Challenge: Convincing people to buy a blanket they've never touched through email alone or convincing them to upsell them additional ones.
Our Strategy: We built a sophisticated email ecosystem from scratch, including multi-sequence welcome flows, behavioral abandonment triggers, scientific credibility campaigns, and relationship-focused messaging frameworks.
We developed temperature-based storytelling that made the cooling sensation feel real through words alone.
The Strategic Pivot: After foundational flows proved we could sell physical comfort through emotional storytelling and social proof, we layered in strategic campaigns to maximize revenue from our warmed audience.
Results:
Flows alone (first 30 days): $513,773
Flows + Campaigns Combined: $641,083 In 44 Days
Email became nearly 25% of the entire business in just 44 days.
Breakthrough: Proved that physical comfort products can be sold effectively through email when messaging focuses on emotional benefits rather than product features.
Starting Point: The Cold Blanket had zero email marketing infrastructure.
Physical products like blankets are notoriously difficult to sell through email - most brands struggle because tactile products need to be "felt" to be believed.
The Challenge: Convincing people to buy a blanket they've never touched through email alone or convincing them to upsell them additional ones.
Our Strategy: We built a sophisticated email ecosystem from scratch, including multi-sequence welcome flows, behavioral abandonment triggers, scientific credibility campaigns, and relationship-focused messaging frameworks.
We developed temperature-based storytelling that made the cooling sensation feel real through words alone.
The Strategic Pivot: After foundational flows proved we could sell physical comfort through emotional storytelling and social proof, we layered in strategic campaigns to maximize revenue from our warmed audience.
Results:
Flows alone (first 30 days): $513,773
Flows + Campaigns Combined: $641,083 In 44 Days
Email became nearly 25% of the entire business in just 44 days.
Breakthrough: Proved that physical comfort products can be sold effectively through email when messaging focuses on emotional benefits rather than product features.
