OUR TRANSFORMATIONS
OUR TRANSFORMATIONS
OUR TRANSFORMATIONS
Here's How We Helped Fleava Increase Their Campaign Revenue From $14K/M To $106K/M In 30 DAYS
Jan 3, 2025
Fleava, a leading hair wellness brand specializing in regrowth formulas and natural hair care solutions, wasn't fully capitalizing on their email marketing channel. With low campaign revenue and untapped potential in klaviyo execution, they needed a partner to dramatically improve their email marketing performance and boost overall revenue contribution.
BEFORE WORKING WITH US
Monthly Campaign revenue: $14,574
Revenue from flows only: $67,238
Campaign open rate: 12.4%
High bounce rate and spam complaints
Zero SMS revenue generation
Active profile: 89K subscribers
THE MAIN CHALLENGES THAT NEEDED TO BE OVERCOME TO SCALE INCLUDED
Low campaign/promotional email frequency
Fear of damaging deliverability metrics
Heavy reliance on automated flows
Necessity for better list management and segmentation
Untapped potential in overall Klaviyo attribution
WHAT THEY NEEDED TO SCALE:
Increased campaign frequency
Higher email campaign revenue
Better list health metrics
Advanced segmentation and monetization strategies
Increased overall Klaviyo attribution to total revenue
AFTER WORKING WITH US
Revenue Growth: Increased from $14,574 to $106,639 per month in campaigns
Klaviyo Attribution: Improved to 43.86% of total brand revenue
Email Metrics: Bounce rate down 80.6%, spam complaints down 60.6%, unsubscribes down 48.1%
Campaign Performance: Successfully sending 18-20 campaigns monthly
SMS Performance: Generated $29,949 with just $623 spend (48X ROI)
List Management: Maintained high deliverability despite increased sending frequency
OUR TEAM IMPLEMENTED A COMPREHENSIVE DIGITAL MARKETING STRATEGY, FOCUSING ON
Optimizing email flows and campaigns with direct response
Developing strong SMS marketing initiatives
Continuous A/B testing and optimization
Implementing advanced list segmentation strategies
Improving deliverability and engagement rates
Adapting to industry changes (e.g., hair growth product policies)
KEY STRATEGIES:
Implemented highly targeted email campaigns
Optimized key email flows
Advanced segmentation and list cleanup
Enhanced promotional content with valuable educational material
Focused on improving deliverability and engagement rates
Implemented dedicated SMS marketing strategy for high performance
Created advanced list segmentation strategies
Fleava, a leading hair wellness brand specializing in regrowth formulas and natural hair care solutions, wasn't fully capitalizing on their email marketing channel. With low campaign revenue and untapped potential in klaviyo execution, they needed a partner to dramatically improve their email marketing performance and boost overall revenue contribution.
BEFORE WORKING WITH US
Monthly Campaign revenue: $14,574
Revenue from flows only: $67,238
Campaign open rate: 12.4%
High bounce rate and spam complaints
Zero SMS revenue generation
Active profile: 89K subscribers
THE MAIN CHALLENGES THAT NEEDED TO BE OVERCOME TO SCALE INCLUDED
Low campaign/promotional email frequency
Fear of damaging deliverability metrics
Heavy reliance on automated flows
Necessity for better list management and segmentation
Untapped potential in overall Klaviyo attribution
WHAT THEY NEEDED TO SCALE:
Increased campaign frequency
Higher email campaign revenue
Better list health metrics
Advanced segmentation and monetization strategies
Increased overall Klaviyo attribution to total revenue
AFTER WORKING WITH US
Revenue Growth: Increased from $14,574 to $106,639 per month in campaigns
Klaviyo Attribution: Improved to 43.86% of total brand revenue
Email Metrics: Bounce rate down 80.6%, spam complaints down 60.6%, unsubscribes down 48.1%
Campaign Performance: Successfully sending 18-20 campaigns monthly
SMS Performance: Generated $29,949 with just $623 spend (48X ROI)
List Management: Maintained high deliverability despite increased sending frequency
OUR TEAM IMPLEMENTED A COMPREHENSIVE DIGITAL MARKETING STRATEGY, FOCUSING ON
Optimizing email flows and campaigns with direct response
Developing strong SMS marketing initiatives
Continuous A/B testing and optimization
Implementing advanced list segmentation strategies
Improving deliverability and engagement rates
Adapting to industry changes (e.g., hair growth product policies)
KEY STRATEGIES:
Implemented highly targeted email campaigns
Optimized key email flows
Advanced segmentation and list cleanup
Enhanced promotional content with valuable educational material
Focused on improving deliverability and engagement rates
Implemented dedicated SMS marketing strategy for high performance
Created advanced list segmentation strategies
