Email Marketing Specialist (Klaviyo)
Type: Full-Time, Long-Term
Location: Remote
Industry: eCommerce / DTC Agency
The Role
We’re looking for a high-performance Email Marketing Specialist who understands both the technical engine and the commercial logic behind revenue-driving email.
You won’t be “sending campaigns.”
You’ll be owning retention systems across multiple eCommerce brands, flows, segmentation, deliverability, performance, and iteration.This is a full-time, long-term role for someone who thrives in agency pace, values precision over creativity-for-show, and wants to grow inside a serious operation and not bounce between freelance gigs.
What You’ll Own
Campaign & Flow Execution
Build, manage, and optimise campaigns inside Klaviyo
Own all core revenue flows:
Welcome
Abandoned Browse
Abandoned Cart
Post-Purchase
Winback / Re-Engagement
QA everything before it goes live (logic, links, segmentation, rendering, tracking)
Performance & Optimisation
Track performance across revenue, engagement, and deliverability metrics
Identify underperforming flows and campaigns — and fix them
Run A/B tests on:Subject lines
Offers
Send timing
Flow logic
Segmentation rules
Systems & Standards
Maintain clean segmentation and list hygiene
Protect sender reputation and deliverability
Follow internal SOPs and improve them when they’re slow or unclear
Keep client accounts structured, documented, and scalable
Team Collaboration
Work with:
Copywriters (briefing, feedback, performance insights)
Designers (layout, UX, mobile optimisation)
Project Managers (timelines, delivery, priorities)
Flag risks early and before clients or leadership feel them
What “Good” Looks Like in 90 Days
You independently manage 8+ active client accounts
Core flows across your accounts are clean, documented, and optimised
Performance reports actually drive decisions — not just numbers on a dashboard
PMs don’t chase you for updates, you’re ahead of the schedule
Fewer mistakes, faster launches, better retention
Must-Have Requirements
You must have:
2+ years hands-on email marketing experience
Deep Klaviyo expertise (flows, segmentation, deliverability, analytics)
Agency or multi-client environment experience
History of managing 8+ clients simultaneously
Strong understanding of Direct Response and revenue-first email strategy
Full-time availability (this is not freelance or a side role)
Availability to work Saturdays when needed
High attention to detail, you catch what others miss
Nice to Have
Experience with eCommerce brands doing $3M–$10M+/year
Understanding of attribution, LTV, and retention metrics
Basic HTML/CSS for email troubleshooting
Familiarity with ESP deliverability best practices
Who This Role Is NOT For
This is not for:
Juniors or “email curious” marketers
Freelancers juggling multiple clients
People who need step-by-step supervision
Anyone uncomfortable with deadlines, standards, and performance reviews
What You Get
Work inside a high-retention, performance-driven email agency
Clear growth path toward roles like:
Client Success Manager
Strategist
Team Lead
Stable workload, long-term role, and real operational structure
Strong culture, not chaos disguised as “startup energy.
Monthly compensation: $2000-$3500 (based on your experience level