Email Marketing Specialist (Klaviyo)


Type: Full-Time, Long-Term
Location: Remote
Industry: eCommerce / DTC Agency

The Role

  • We’re looking for a high-performance Email Marketing Specialist who understands both the technical engine and the commercial logic behind revenue-driving email.

  • You won’t be “sending campaigns.”
    You’ll be owning retention systems across multiple eCommerce brands,  flows, segmentation, deliverability, performance, and iteration.

  • This is a full-time, long-term role for someone who thrives in agency pace, values precision over creativity-for-show, and wants to grow inside a serious operation and not bounce between freelance gigs.

What You’ll Own

Campaign & Flow Execution

  • Build, manage, and optimise campaigns inside Klaviyo


  • Own all core revenue flows:

    • Welcome

    • Abandoned Browse

    • Abandoned Cart

    • Post-Purchase

    • Winback / Re-Engagement

  • QA everything before it goes live (logic, links, segmentation, rendering, tracking)


Performance & Optimisation

  • Track performance across revenue, engagement, and deliverability metrics

  • Identify underperforming flows and campaigns — and fix them
    Run A/B tests on:

    • Subject lines

    • Offers

    • Send timing

    • Flow logic

    • Segmentation rules


Systems & Standards

  • Maintain clean segmentation and list hygiene

  • Protect sender reputation and deliverability

  • Follow internal SOPs and improve them when they’re slow or unclear

  • Keep client accounts structured, documented, and scalable


Team Collaboration

  • Work with:

    • Copywriters (briefing, feedback, performance insights)

    • Designers (layout, UX, mobile optimisation)

    • Project Managers (timelines, delivery, priorities)

  • Flag risks early and before clients or leadership feel them


What “Good” Looks Like in 90 Days

  • You independently manage 8+ active client accounts

  • Core flows across your accounts are clean, documented, and optimised

  • Performance reports actually drive decisions — not just numbers on a dashboard

  • PMs don’t chase you for updates,  you’re ahead of the schedule

  • Fewer mistakes, faster launches, better retention


Must-Have Requirements

You must have:

  • 2+ years hands-on email marketing experience

  • Deep Klaviyo expertise (flows, segmentation, deliverability, analytics)

  • Agency or multi-client environment experience

  • History of managing 8+ clients simultaneously

  • Strong understanding of Direct Response and revenue-first email strategy

  • Full-time availability (this is not freelance or a side role)

  • Availability to work Saturdays when needed

  • High attention to detail,  you catch what others miss


Nice to Have

  • Experience with eCommerce brands doing $3M–$10M+/year

  • Understanding of attribution, LTV, and retention metrics

  • Basic HTML/CSS for email troubleshooting

  • Familiarity with ESP deliverability best practices


Who This Role Is NOT For

This is not for:

  • Juniors or “email curious” marketers

  • Freelancers juggling multiple clients

  • People who need step-by-step supervision

  • Anyone uncomfortable with deadlines, standards, and performance reviews


What You Get

  • Work inside a high-retention, performance-driven email agency


  • Clear growth path toward roles like:

    • Client Success Manager

    • Strategist

    • Team Lead


  • Stable workload, long-term role, and real operational structure

  • Strong culture, not chaos disguised as “startup energy.

  • Monthly compensation: $2000-$3500 (based on your experience level